The evolution of automobiles has been remarkable. The spread of electric vehicles (EVs) has led to quieter vehicle interiors, and the development of autonomous driving technology has created a more relaxing driving experience. As a company that has always been creating new musical and listening experiences, Yamaha has eagerly pursued the ideal form of sound for vehicle spaces in the CASE era.
At this time, driven by the concept "Closer To The Artist" with the desire to deliver the excitement of the moment when music is born, Yamaha has developed a speaker system and an amplifier module that allow listeners to immerse themselves in a world of music even inside the car. Besides the rich music experience, the unique EV acceleration sound technology brings added excitement when enjoying sports driving too. Yamaha's automotive sound system supports OTA (Over The Air) technology for updating sound data after purchase in line with the demands of modern values to seek out richer, new experiences.
It has been decided that Yamaha's sound system will be adopted for the first time ever in the electric vehicle scheduled for release under the Lynk & Co brand. This new model is being developed using the company's first EV platform, SEA (Sustainable Experience Architecture). The mass-produced Lynk & Co EV concept car, the ZERO Concept, announced at Auto China 2020, is scheduled for release for sale in 2021 not only in China, but globally.
"Yamaha has been developing musical instruments, PA equipment, hi-fi audio, and other products over 130 years. We believe that our technical expertise, cultivated by delivering emotional experiences to customers, can also be applied to the automotive industry, which is going through a transformational period," said Shigeki Fujii, Executive Officer and General Manager of IMC Business Division, Yamaha Corporation. "For some time, we have been developing and selling signal processing LSIs for automotive use. Now, by combining together speakers and amplifier technologies, which are Yamaha's specialties, we have created a complete automotive sound system. We intend to develop this business to realize our brand promise, Make Waves, which means inspiring experiences for our customers, even inside vehicles."
Yamaha will further expand its deployment of automotive sound systems in Japan and overseas, seeking to provide emotional experiences commuting in vehicles.