16/1/2012 [Musical Instruments]
Yamaha's best selling C40 Classical Guitar scooped the title of 'Best Stringed Instrument' at the recent Music Industry Awards ( MIA) ceremony held in London on November 30th before a capacity audience comprising the great and the good of the music business. The accolade followed a public vote including a special listener poll on Classic FM.
Since its launch in the early 1990's the C40 has gradually amassed a wide range of industry awards and is now firmly established as the instrument of choice amongst guitar teachers, beginners and young learners alike thanks to its outstanding value for money (only £114) and a combination of exceptional playability, superb tone and a sound quality normally only associated with more expensive instruments. Top quality materials including a spruce top, rosewood fingerboard matched by Yamaha's renowned reliability and durability have also made it a regular fixture in UK's classrooms.
The C40 beat off competition from a range of other brands including Fender, Admira and Jose Ferre and this most recent award will provide a great pre-Christmas boost and a great advertisement for school managers drafting 2012 purchasing plans.
Yamaha's Martin Adam comments, "We have become used to the C40 being the nations most popular Classical Guitar but the distinction with this latest award is that the public voted for the instrument. The award is extra special because of this 'public poll' aspect which accurately reflects the 'real' popularity of the instrument and the affection in which it’s held by teachers and students alike."